Ocean colour and a surfboard-led editorial store.
Independent ecommerce design
Good products.
Better stores.
A store that feels like your brand.
And makes it easier to buy from you.
Thoughtful websites for shops ready to grow beyond social media and “DM to order.”
Explore the workDESIGN / BUILD / HANDOVERMade for independent shops.
A SMALL STUDIO.
A CONSIDERED APPROACH.
Your website should feel like
your shop. Not everyone else’s.
From the first product photo to the last step at checkout, the details should work together. I design stores around what you sell, how your customers shop, and what makes your business yours.
01 / THE WORK
Stores with character.
Forty-four distinct storefronts.
Open a preview and try the store.
44 stores
A quiet furniture lookbook, generous proportions and warm wood.
A record shop with original sleeve artwork and a distinctive crate-digging spirit.
An optical collection with bold type, bright accents and precise detail.
A calm tea journal with a considered collection and space to breathe.
An observatory-inspired shop for telescopes and nights under the stars.
A colourful studio of paint, paper and tools for making things.
A practical field guide to camp essentials, with warm outdoor colours.
An expressive scarf atelier, rich colour and flowing editorial detail.
A confectioner’s collection, with playful packaging and rich cocoa tones.
A graphic garage shop with strong product specifications and racing colour.
A floral collection with tall compositions and a soft, seasonal palette.
A fast, graphic cycling catalogue with route-inspired details.
A tactile textile shop with swatches, soft layers and room to explore.
A bold sauce label wall with a vivid palette and heat-led browsing.
A considered golf shop with an elegant club-house visual language.
Precision-led timepieces, quiet contrast and a technical product focus.
A literary bookshop with editorial shelves and original cover art.
A lively court-side store, scorecard details and bright graphic colour.
A leather workshop journal with tactile materials and useful everyday pieces.
A keyboard shop with a technical type system and modular product details.
An alpine gear collection with crisp colour and expedition-style panels.
A Mediterranean tile studio with geometric layouts and colourful materials.
A photographic contact-sheet store for cameras and creative tools.
A heritage saddlery catalogue with warm detail and refined typography.
An architectural lighting shop built around form, shadow and warm light.
A playful tabletop collection with original games and a game-board layout.
A tackle-box catalogue, waterside colours and carefully ordered gear.
A practical kitchen workshop with bold type and copper-toned cookware.
A music shop with a score-inspired rhythm and a full instrument collection.
Eight wardrobe essentials. Crisp typography and a considered everyday collection.
Sculptural jewellery, warm gold tones and a quiet luxury shopping experience.
A bright coffee shop with colourful packaging and a full morning line-up.
Technical carry equipment, practical details and an equipment-index layout.
Clean lines, cool colour and a thoughtful shelf of daily care essentials.
A warm, tactile collection of objects for the table and the everyday.
A friendly pet shop with playful colour and useful everyday accessories.
A bold training store with a strong graphic identity and equipment-led browsing.
A technical listening room for headphones, speakers and audio essentials.
A stationery shop inspired by print, paper and the pleasure of a good desk.
A green botanical store with plant collections and useful care guidance.
A playful wooden-toy shop with bold primary colours and a joyful visual rhythm.
An atmospheric fragrance house with a dark palette and elegant scent stories.
A colourful grocer with a carefully presented shelf of everyday provisions.
No stores match that search. Try a different niche or choose All stores.
Forty-four original portfolio stores, each with its own logo, a full eight-product collection, two-view galleries and a working shopping bag. These are demonstration projects, not client commissions; checkout does not take orders or payments. See real stores for inspiration ↘
A LOOK BEYOND THE STUDIO
Real stores.
Good references.
Four live ecommerce stores to explore. Each offers a useful example of how a different kind of product can be presented online.
These are independent brands, shared for inspiration. They are not my clients or projects, and I did not build their websites.
01
CLOTHING
Opens in a new tab
02ASKET
Detailed size guidance and garment measurements.
asket.com · Official live storeJEWELLERY
Opens in a new tab
03Mejuri
Browse by material and stone, with clear product details.
mejuri.com · Official live storeCOFFEE
Opens in a new tab
04Onyx Coffee Lab
Tasting notes, roast levels and origins to help compare coffees.
onyxcoffeelab.com · Official live storeBAGS & CARRY
Opens in a new tab
Bellroy
Explore by product type or by work, travel and outdoor use.
bellroy.com · Official live store02 / WHAT I DO
From first idea
to open for business.
One coherent store, with the design and the practical details thought through.
01Store design & build
A considered Shopify storefront, shaped around your products and brand. Clear navigation, useful collections, and a layout that works beautifully on a phone.
Visual direction / Responsive layouts / Shopify setup02Products, presented properly
Product pages that answer the questions people have before buying. Thoughtful image layouts, readable information, and clear options without clutter.
Product pages / Collection structure / Content layouts03A useful handover
A store you can keep running. Organised products and simple guidance for updating images, managing orders, and making everyday changes yourself.
Store settings / Launch checks / Editing guidance03 / HOW WE GET THERE
Less back-and-forth.
More shared direction.
A clear process.
Room for the details that matter.
- 01 — LISTEN
Start with your shop.
We talk about your products, your customers and what your current setup is missing. The scope comes before the quote.
- 02 — SHAPE
Find the right feeling.
We agree on a visual direction, then turn it into a store you can explore and review on real screens.
- 03 — FINISH
Make the details work.
We check the product journey, refine the content and prepare the store for launch, with a practical handover.
A FEW THINGS TO KNOW
Before we
begin.
Are the featured stores real client projects?
No. The forty-four working stores are original portfolio projects with product collections, galleries and shopping interactions. No real orders or payments are taken. The separate live-store references belong to their respective brands; they are not my clients or work.
Can you work with my existing branding?
Yes. Your logo, colours, product images and existing visual direction can form the starting point. We can discuss what to retain and where the store needs more consistency.
What does a store cost?
That depends on the number of products, the content you already have and the features you need. The first step is a clear project brief, followed by a quote for that scope. Platform subscriptions and third-party apps are separate costs.
How do I start a project?
Create a project brief, then choose Open email draft to send it to [email protected] using your email app. You can also copy or download the brief, or email directly. Nothing is sent until you send the email yourself.
YOUR NEXT CHAPTER
A shop of your own.
Shall we?
Tell me what you sell.
Let’s imagine where it could live.